[News Viscovery]
Vienna / Austria, April 2009 Viscovery Software GmbH, a leading provider of data mining and predictive analytics solutions, licenses Viscovery Predictor to Sport Eybl & Sports Experts GmbH, the leading Austrian sporting goods retailer, to augment their proprietary analyses with improved scoring capabilities for optimizing customer targeting.
To reach a decision, Sport Eybl & Sports Experts evaluated scoring solutions from multiple data mining vendors in the market. We chose Viscovery Predictor because it convinced us with its intuitive user guidance and its superior functionality and capabilities, stated Mag. Heinrich Hammerschmidt, Head of Direct Marketing. This enables us to perform our in-house scoring projects quickly and efficiently at reasonable costs.
Viscovery Predictor, a workflow-oriented solution for scoring, prediction and advanced analysis, along with expert predictive analytics consulting, will provide unique patented capabilities for both non-linear prediction and customer scoring. The ease of creation and handling of models, superior accuracy and advanced analytical functions will allow Sport Eybl & Sports Experts to use relevant aspects of their accumulated data for marketing and media optimization, to develop and assess targeted campaigns, as well as to facilitate decision making processes based on supply.